Almost 70% of consumers would prefer businesses to use text messages to communicate with them. 

The question becomes, why don't more businesses use text-based marketing? 

It could be that they don't know what strategies to employ with SMS or they prefer another method to communicate with consumers if it's over email or over direct mail. 

However, there are plenty of benefits of text-based marketing that can benefit your business. Not only can it help create a more seamless conversation with your consumers, but it can also help you create lifetime customers. 

Here's a guide on the 12 benefits of text-based marketing that help you master this marketing niche and give your business a boost. 

1. More Personalization 

With more people on their mobile phones, text-based marketing offers more seamless communication and personalization. Your business can send a text message that is friendly and personalized to each consumer. 

If you want to reach your target market, text-based marketing is the best way to do it. You can include emojis and reach out with a personal message. It doesn't have to sound like a sales message. 

Your message can be simply getting to know the consumers and finding out what they are looking for. 

In addition, people are always looking at their phone, so you always have their attention if you can send them a text message. 

2. Connecting with a Younger Audience

With a high percentage of people preferring text messages over emails and direct mail, it shows how your business needs to know more about the younger generation of customers. 

When you use text-based marketing, you are connecting with a younger audience who are always on their phone. You know where they hang out and why they are always on their phone. You are also catering to their needs with this kind of marketing because that is how they prefer to be communicating with businesses. 

3. Inexpensive Costs

Another benefit of text-based marketing is that's it's inexpensive. You don't need to pay for Facebook ads to reach your audience. You don't need a thousand-dollar marketing plan to send out text messages.

You should just need the consumer to fill out their information and give you their number. Sending out text messages about your business is completely free. 

The only costs will be generating leads with whatever lead generation form you decide works for your business. 

4. Reaches Every Demographic

Another benefit of text-based marketing is that it reaches all kinds of demographics. You'll discover that everyone with a phone can receive your marketing messages. It doesn't have to be designed for one specific audience. 

In addition, you don't have to worry about what kind of audience will see your text messages. Anyone with a phone will see your marketing message, which means a wider audience can see what you're advertising. 

5. You Can Create Unique Messages

Text-based marketing also allows you to send unique personalized messages. You can include emojis, GIFs, and make it as unique as you want. 

You can also send links that offer promotions and see who clicks on the links. 

6. Better Customer Interaction

Not everyone responds to an email or a direct mail advertisement. 

However, text messages offer a great way to interact with the target market. Anyone with a phone will instantly see a text and choose to respond to it. There's more familiarity and engagement with text messages because people see the messages on their phones instantly. 

7. Get to Know Your Target Audience

Part of interacting with your target market is becoming more familiar with them. Text messages are a great way to send surveys or questions about what they are looking for in your business. 

You can either send the survey on the phone or send them the link to the survey. The overall goal is to understand what works for your target market, what problems they have, and how you can help them solve it. 

Text messages allow you to understand what's bothering your target market without being intrusive or overselling them on your product. 

The goal is to understand them and then create a unique message based on their needs. 

8. Send Coupons or Promotions

Another great part of text-based marketing is that you can send coupons or promotions. 

You can send it directly to someone's phone so they can use it to make a purchase online or in your store. It's an instant way to get someone to take action on your website. 

It's also an instant way to see who uses the coupons and how effective was the messaging behind sending the coupons.

9. Send Videos

Although you're sending text messages, it doesn't mean you can't send videos. Text messages are a great way to send videos about your product or your team. 

You can get creative and send videos about your product, how it's used, and how it's made. You can also send testimonial videos about what other customers have said. 

If you want to get really creative, you can send humorous videos about your business that get more opens and responses from your target market. 

You can see how we help businesses with their text-based marketing and the process of what happens by checking out our FAQ on our website. 

10. More Brand Awareness

As a business, you want people to remember your brand rather than your competitor's brand. Your brand's story is what separates you from other businesses. 

With text-based marketing, you can spread brand awareness. You are adapting your business to meet the needs of the consumer since they want to be contacted by SMS. 

11. Tell Stories

Another benefit of text-based marketing is that you can tell powerful stories about the customer and your business. You can stories in your text messages about the customer's journey, specifically about the problems they have. 

Telling stories is a great way to communicate what your brand is about and how you help your customers. 

Telling stories is also a powerful way to capture the attention of the target market. Your consumers don't want to read another sales message from another company. They want to read about a captivating story. 

When you tell a story with text messages, it has to have a point. You want people to remember it and get something out of it. The story should ultimately get people to take action with your business. 

You can also create segments of your story to keep the audience engaged. That means adding a cliffhanger at the end of your text to keep the consumers engaged with your story. 

Overall, everyone feels connected with a good story. It can be a powerful message to your consumer. It can be the reason why people love getting your text messages. 

But don't forget, these stories need to get people to take action. Stories should be a way to boost traffic to your website because more people are taking action after they read the story on their phone. 

12. Give a Presentation 

Another great thing about text-based marketing is that you can have your target market opt-in on promotions and presentations. 

For example, if you have a presentation that you want to share with the target market that provides insight into your business, text messages allow you to do that. You can send a presentation that highlights areas of your business. 

You can also have consumers opt-in for the presentation and give them the choice to send to over text or email, whatever is more preferable to them. 

It's similar to a webinar, but with text messages, you can send a video presentation instantly without waiting for someone to show up to it on a specific date. 

Overall, these tips can give your business a new marketing strategy. These tips provide insight into the different ways text-based marketing can help you communicate with your audience, which can help produce more profit for your business. 

Why Your Business Can Benefit From Text-Based Marketing

Text-based marketing is the future of connecting with your audience. You can connect with a younger generation of consumers who are always interacting on their phones. It's an expensive way to send something instantly. 

The benefits of text-based marketing are numerous and can really give you an advantage over your competitors. However, it's important to remember not to make your message sound like a sales message, but rather a personalized message about getting to know the customer. 

If you want help with your text-based marketing strategy, you can contact us here.